Visual Story Network


“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”

Ursala K. LeGuin



On June 6, 2015, 17 leaders participated in the one-day seminar co-sponsored by the Visual Story Network and Iran Alive in Dallas, Texas. World class presenters spoke on Preaching and Story, 7 Laws of Story, 3 Act Structure and more (scroll down for full list).  Participants received practical training in using story in the context of ministry. Presentation outlines are available as as downloads below under the program section. Learn more about how to bring the Story Seminar to your town here.

Randy Grebe, VP of Strategic Partnerships for OM Ships, said,"Your cast was over the top. I’m taking home so much information, theory and practical pieces to implement into my continuing journey of story telling. There is no question that as a result of this training I will be much more proactive and thoughtful in my quest to tell the best stories ever. My only disappointment was that there weren’t 200 people there."

The Urgency of Story

How well do you understand story? How well does your organization understand story? It could be said, "He who has the best story wins." But in reality, “He who tells the best story wins.”  He wins our attention, our interest and our loyalty.

As Christ-followers, we have the Greatest Story Ever Told. Yet we do not always tell it well. If you are a church leader, ministry leader or you are involved in content creation, this seminar is designed for you. Join us for a one-day seminar learning from experts in how story works in

          -  the people you seek to influence

          -  the organizations you lead

          -  the content you create

Why is it critical to integrate story into my ministry?

  • If we don’t tell our own story well, others will tell it for us.
  • Learning the art of story will change how we tell our organization's story and the Great God-Story of scripture. 
  • For the sake of the Great Commission, the body of Christ must learn the art of story as it relates to evangelism, discipleship, scripture engagement and church planting.
  • Story is at our core. We are created for story. It is hardwired into our DNA.
  • Learning the art of story will change how we live stories, tell stories, write stories, film stories.

What You’ll Get from this Seminar / Objectives

  • Leave with a five-step action plan to create a culture of story and expand your impact in the next year.

  • Understand the 7 Laws of Story.
  • Uncover the secret of story in preaching.
  • Grasp the key elements of the 3-act structure.
  • Improve the telling of the God-stories (testimonies) from your ministry.


Date  Saturday, June 6, 2014. 8:30 a.m. to 4:00 p.m.

Venue  Covenant Church

              2660 E. Trinity Mills Road

              Carrollton, TX 75006

              Please note that you would need to enter through the South entrance

              of the Family Life Center not the main Church.

Cost  $79 (includes snacks and lunch). Groups of three or more are $69.


Presentations will be 10-18 minutes in length.  Personal reflection and table interaction will be interspersed throughout the day. Topics will be presented via live simulcast. Jeremy Casper and Mike Adamson will be facilitating and presenting in-person.

8:30 Registration / Meet and Greet / Coffee

      Why Story is Powerful and Universal   (Clyde Taber)  Power of Story PowerPoint

      Seven Laws of Story    (Linda Seger)   7 Laws of Story Outline

      Preaching and Story   (Dr. Drew Sams)   Streaming Recording Link. Allow 60 seconds for buffering. For best viewing, close the Table of Contents and Participant windows.

      Three Act Structure   (Jeremy Casper)  3 Act Structure Outline   Streaming Recording Link. Allow 60 seconds for buffering. For best viewing, close the Table of Contents and Participant windows.

12:00 Lunch

      How To Use Testimonies (Mike Adamson)

      Characters and Story (Jeremy Casper)   PowerPoint

      Five Ways to Know You Have a Good Story   (Brian Bird)   PowerPoint  

      The Next Five Steps to Take  (Jeremy Casper, Clyde Taber)

 4:00 Finish

For more information, email


Mike Adamson. Traveling to 60 nations with a camera crew Mike spent a decade telling the stories of God's work in the lives of believers. In recent years he has committed to creating the environment for the next generation of missionary communicators to thrive. Currently Mike is the Director of Communication for Cru, overseeing a team of 40 writers, designers, videographers, editors and audio professionals. His wife Marilyn, and 2 kids, say he's the 4th best writer in the family

Brian Bird. Brian has worked as a writer and producer in Hollywood for more than two decades. His most recent writing and producing credits include Janette Oke's "When Calls the Heart" (2012), Beverly Lewis' "The Confession" (2012) and "The Shunning" (2011), all for the Hallmark Channel; "Gametime" for NBC (2011); "Not Easily Broken" (2009), adapted from the novel by T.D. Jakes, for Sony/Screen Gems; "Saving Sarah Cain" (2008) and "The Last Sin Eater" (2007) for 20th Century Fox. Brian served as co-executive producer and writer on the final five seasons on the series "Touched by an Angel." His TV series writing and producing credits include more than 200 episodes of "Touched By an Angel," 'Evening Shade," "Step by Step" and "The Family Man," as well as pilots for ABC, NBC and Showtime.

Jeremy Casper. Jeremy is a writer/director/producer from Los Angeles.  He recently completed his first feature film, Vacant House, which premiered at the United Film Festival and won the first-place for best screenplay at the CineRockCom International Film Festival 2013.  Jeremy has worked professionally in the film industry at Warner Brothers and interned at James Cameron’s Lightstorm Entertainment during the production of Titanic.  Jeremy teaches at the Los Angeles Film Studies Center where he has helped develop over 600 short films.  He is currently co-authoring The Inside/Out Story, a book on story structure for short films.  He has led filmmaking seminars in Egypt, Ukraine, Ethiopia, New Zealand, Australia, and Italy. 

Drew Sams. A Los Angeles native, Drew is Senior Pastor at Bel Air Presbyterian Church where his passion is to equip people to encounter and echo Jesus everyday and everywhere. Having received his Masters from Fuller Seminary and Doctorate from George Fox Evangelical Seminary, his primary areas of focus have revolved around narrative identity theory, semiotics, and new media. In other words, he is interested in cultivating a community of people who are intentionally helping one another tell better stories with their lives in today’s context. In their free time, he and his wife Erika love to explore the outdoors at the pace of their toddler son, Judah.

Linda Seger is an international script consultant. She has worked on over 2,000 scripts and over 100 produced films and television shows. She has spoken on screenwriting in 33 countries on all six continents. Her clients include writers, directors, producers, executives and companies, in film, television, and theater. Clients range from beginners to Academy Award winners such as Peter Jackson and William Kelley.

Clyde Taber. Clyde leads the Visual Story Network, a coalition of 230 organizations and 1900 media leaders in 70 nations working to expand a worldwide movement of visual story so everyone has the opportunity to encounter Jesus and His kingdom. Since the VSN launch in 2007, more than 100 projects, products and partnerships have been established reaching an estimated 2.3 million people. Prior to this, he developed new media for The JESUS Film Project (Magdalena, Damah Film Festival, JESUS: Fact or Fiction?) and coordinated the campus work of Cru (Campus Crusade for Christ) throughout North Africa, the Middle East and Central Asia. Clyde’s wife Shirin is a mother, writer (Muslims Next Door, Wanting All the Right Things) and advocate for the Church in the Persian world.

“Master storytellers know how to squeeze life out of the least of things,

while poor storytellers reduce the profound to banal.” (Robert McKee)


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