This is the image we posted all over Istanbul this month.
Here is a rough translation: "Ya Yalnış biliyorsak? = What if what we believe is false?
"Gercek" yaz 0543 1559 gönder = text "truth" to 0543 1559.
gercekne.com = whattruth.com
Here is a summary of what it took to get this off the ground:
Long time VSN Mobile Ministry Discussion readers will recall my post on this project back in 2010: http://www.visualstorynetwork.org/group/mobile/forum/topics/frontli...
This is a guy texting us a response while waiting for a train:
10's of thousands saw the add while commuting through the city.
~150 page views of gercekne.com per day
~ 100 sms texts to 0543 1559 total
~70 uses of the QR code total
~ 40 webforms filled out total
These numbers are far short of what we were praying for over this project but then again, we've never done something like this before. And this has been the most fun project I've gotten to do during my tenure here.
Thanks for the info and update on this project Paul. And thanks for doing some initial evaluation on what you are learning.
(And I just sent the Phonegap link to my son, who is a web/mobile developer. cool stuff.)
thanks tom, let me know what your son thinks. if he has any margin/interest in distance projects, i'm always on the hunt for dev and design support. ;)
You mentioned that you received a generous grant to complete this project. Is there anyway that you can give us an idea of the cost of all of this? It is hard to evaluate the overall outcomes if one does not know the initial outlay.
Outdoor ads vary greatly from city to city. The bulk of the cost of this project was in the renting of the ad space here in Istanbul. We initially aimed for a single 5 story ad but that was going to cost over $20k/mo, which was simply too much for 1 ad and would have blown our whole budget.
In the end we spent about $10k on the 40+ small bus ads, 10 poster sized bus ad and 2 "mega light" ads (as in the image above).
There were costs in every other aspect of the project too, but most of what we are using is open source and/or greatly discounted.
As said, not cheap, but I'm truly grateful we got to do this project and will be aiming to build on it and do others in the same sort of price range in the coming years.
Paul, thanks for sharing your learnings.
GRN is currently working on an Android App. We had initially planned to use PhoneGap, but ended up going native. I have listed below the chacteristics of using each development environment. The red text shows the disadvantages as I see them. Each mission should assess which environment is best for their app. I am not sure one approach is right for all, but purhaps time will tell. Mobile app development is still in it's relatively early days (esp. in mission).