To End All Wars: Directors Cut
Finding Hope Now
No Greater Love
Facing the Giants
Case for Christ
Case for Faith
Case for a Creator
Secret of the Cave
Prophecies of the Passion
Drive Thru History
Faith Like Potatoes
Roles / Skill Sets
Comment Wall (7 comments)
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I am always fascinated in advertising and marketing so I started to ask attendees on how they found out about the movie. Bottom line was with this crowd the Church made an announcement in the church bulletin. Then they bought out one theater. Then they added a bonus with a free Chick-fil-a chicken strips. It was a good match because Chick-fil-a is located in the mall right across the theater.
Point is. Fireproof conquered a major feet. One is the movie was announced in the a church flier. To me that is like conquering the China Wall. Second the church put out some funding and encouraged the church to attend. And third they put food in front of them. Bottom line in a dead struggling Baptist Church a fire did start ( sorry it just is a good match,match,match) well they sold the theater out 5 days ahead of the showing. Well this created a buzz and more people wanted to go because of the demand. So apparently the telephone, emails ect started to pass on. That is when we heard about it by friends and boom you have a self generated marketing campaign with little cost going on. I went to my church and little if anyone went or had known about it. No flier,no announcement,nothing to 1500 church attendees that are wired all the time and very energetic.
I share this with you in hopes of planting a strategy for future films. I firmly believe after 21 years of marketing a new strategy like this lies out there to apply. I guess you can call it grass roots marketing.
Just a note also. The movie theme was about marriage and created of course a atmosphere of couples going out on a date night. This creates a huge marketing plan for your revenue stream. You ask why ? Well you have generated two to four people who are out on a date and as couples want to go out and eat dinner afterwards. Yes ! that is what everyone was going to do after the movie including me and my wife. So with this opportunity you as a film partner with a major chain restaurant and offer a coupon or promotion and you have a big hit. The impact is off the scale. I do not see why restaurant chains would not be lining up on this one.
Well I just wanted to pass this on. This is what this network is about and I wanted to throw my two cents in.
Theater here in Merritt Island,FL was packed for Fireproof. They had to open a extra slot because of demand. There was a total of three showings for the 5:30pm.
It's exciting to see you in the battle trenches of the theaters. Keep the great work up and I want to know when we can show this in public venues.