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Frank Preston's Blog (3)

Confusion over Variables

Recently I was meeting with a troubleshooter for one of the top financial institutions in the world. I’ll call him Bill. Bill’s job is to go into departments that were in “in trouble” and to help them sort out the issues that led to their demise. In the course of the conversation, Bill revealed an insight that I think is useful for us.

He said one of the first places he looks when he reviews a department is not in the details like balance sheets, profit and loss statements,…

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Added by Frank Preston on March 16, 2015 at 9:14pm — 2 Comments

New Media - A Paradigm Shift

Recent posts on media2movements.org, we discussed: “who is your audience, what do you want them to do, and where is your audience when they consume the media,” I’d like to shift to the “third wave of communication” as a focus of this blog. This third wave is what is best termed “New Media.”

My lovely wife who is much smarter than me points out that “New Media” is not media at all. It is more or less “media strategy.” She is a sharp cookie. I…

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Added by Frank Preston on August 4, 2014 at 9:05pm — No Comments

Media's Dirty little Secret

Ready for a dirty little media secret? Media content does not really matter. OK – it matters some. But what really matters is having a follow-up strategy in place before undertaking a media strategy. What’s even better is if the follow up strategy is built into your content. This flows from the first little W: “Who is your audience?” Before you write anything, make storyboards, mark on the white board, draw on a napkin, or scribble on a…

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Added by Frank Preston on July 10, 2014 at 9:48am — No Comments

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