Every year, We Are Social produces an amazing report on digital, social and mobile usage around the world. I encourage you to look through the first 25 slides in the slidedeck below.
The key statistics for digital, social, and mobile media in 2016 are:
- 3.42 billion internet users, equaling 46% global penetration;
- 2.31 billion social media users, delivering 31% global penetration;
- 3.79 billion unique mobile users, representing 51% global penetration;
- 1.97 billion mobile social media users, equating to 27% global penetration.
Additional reports and an executive summary can be found here.