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Frank Preston
  • Male
  • Orlando, FL
  • United States
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Profile Information

Job Title
Communications consultant
Organization / Company
Pioneers
Web site
http://media2movements.org
Projects Worked On
Push versus pull media (Mobile media forum)
2 1/2 percent (January 2010 EMQ)
Media2CPM project Indonesia
Consulting with media orgs on media strategies
Roles / Skill Sets
Islamics
Media strategy, especially high level decision making
Writing articles and book chapters
Looking for Partners who could...
Help in predictive analytics on data from media strategies

Frank Preston's Blog

Confusion over Variables

Recently I was meeting with a troubleshooter for one of the top financial institutions in the world. I’ll call him Bill. Bill’s job is to go into departments that were in “in trouble” and to help them sort out the issues that led to their demise. In the course of the conversation, Bill revealed an insight that I think is useful for us.

He said one of the first places he looks when he reviews a department is not in the details like balance sheets, profit and loss statements,…

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Posted on March 16, 2015 at 9:14pm — 2 Comments

New Media - A Paradigm Shift

Recent posts on media2movements.org, we discussed: “who is your audience, what do you want them to do, and where is your audience when they consume the media,” I’d like to shift to the “third wave of communication” as a focus of this blog. This third wave is what is best termed “New Media.”

My lovely wife who is much smarter than me points out that “New Media” is not media at all. It is more or less “media strategy.” She is a sharp cookie. I…

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Posted on August 4, 2014 at 9:05pm

Media's Dirty little Secret

Ready for a dirty little media secret? Media content does not really matter. OK – it matters some. But what really matters is having a follow-up strategy in place before undertaking a media strategy. What’s even better is if the follow up strategy is built into your content. This flows from the first little W: “Who is your audience?” Before you write anything, make storyboards, mark on the white board, draw on a napkin, or scribble on a…

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Posted on July 10, 2014 at 9:48am

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